Yamaha has appointed Deepika Padukone as the brand ambassador
of its scooter range - Ray - in India.
Abraham will continue to be the brand ambassador of the company's
is Padukone's first endorsement for an automobile brand. She
will feature in the commercials of the brand that are targeted
towards females, primarily below 24 years of age.
Motor CEO and MD Hiroyuki Suzuki said, "We are very pleased
with our alliance with Deepika Padukone to endorse our scooter
'Ray', which just like Deepika, signifies 'Cool and Beauty'.
Being young, fit, sporty and stylish, Deepika has all the
elements that our customers will subscribe to when they buy
company hopes that Abraham and Padukone will collectively
add strength to the product line up of Yamaha and take the
brand to new heights in the times to come.
development is in line with the company's effort to strengthen
its brand particularly in the scooter market. The company
will continue with the Yes! Yamaha campaign which was introduced
a couple of years ago. As part of the Yes! Yamaha campaign,
many initiatives have been launched including 'Bring back
the Joy' campaign and 'Chabi Ghumao, Bike Le jao' contest
(Turn the key, win a bike contest).