In order to expand its product offerings, the mobile ad network
Seventynine has launched its Analytics service.
analytics is available on Android and HTML5. It will help
track and analyse consumer behaviour.
to the company, the Analytics service provides in-depth
engagement analysis that gives marketers detailed information
on consumer engagement with their application. It features
a real-time dashboard, device analytics with device database
in AsiaPac, AJAX-powered widget zed user interface, multiple
file export options and supplements support with redundancy
and backup of customer data.
will soon be announcing Analytics for iPhone, iPad, Blackberry
and Windows Phone.
head - products Abhijeet Kunder said, Seventynine analytics
will not only empower the app developers to track traffic,
interest and consumption of their application across metrics
such as geography, demographics, devices and brands but would
also enable access to business insights such as M-commerce
tracking, sales conversion tracking and predictive analytics.
We are a data driven business, consistently striving to help
businesses analyze data better to foster profitability.
company will soon launch Predictive Analytics engine that
will analyse data to identify trends, patterns and relationships
that exist within data to preempt and foresee significant
insights into mobile businesses.
app analytics service also houses Install-tracking instrument
for Android Apps hosted on the Google Play Store. This feature
allows campaign optimisers to measure performance from various
publishers, affiliates and networks right from their dashboard,
thereby driving organic growth, the company said.
head-technology Mustali Kachwala added, In addition
to analytics, Seventynines Ad Platform brings unrivaled
optimisation features and engaging ad formats to power advertiser
campaigns. It is a compelling tool for businesses to push
for maximum yield. The aim has always been to provide formidable
targeting constructs that furnish high flexibility, yet at
the same time facilitate objective-driven campaign management
functionality for campaign directors.