Hafele India, a distributor of furniture fittings, hardware
and architectural ironmongery, is intending to shift its focus
from business-to-business (B2B) to business-to-consumer (B2C)
operations. The company is planning to increase its media
spends for this year as it is eyeing over 50 per cent growth
in the revenues this year.
year, the company had spent around Rs 120 million - 10 per
cent of its India revenues - towards print (furniture magazines)
and principal sponsorship of Master Chef -Australia.
the addition of new products in its portfolio, Hafele managing
director Jurgen Wolf is looking at a 50 per cent growth in
revenues to Rs 1.8 billion by December 2012.
the media spends will not be proportionate, they will certainly
be higher," said Wolf while talking with indiantelevision
on the sidelines of the launch of an upgraded design franchise's
studio 'Varun's Innovation' in Bangalore.
company is on the lookout for suitable communication opportunities
that will help it reach its TG.
Innovation is Hafele's largest studio in terms of size as
well as revenues. Hafele has 41 franchisees in India and will
be adding another 11 by December 2012.
calendar years 2013 and 2014, the company plans to add 20
more studios/franchisee per year.
present, MX Advertising is handling the creative and media
duties of the company.