Scarecrow Communications has won the creative mandate for
Danone Narang beverages Blue.
This is Scarecrows fourth account win within a week.
The other businesses that the agency has won are Emami Healthy
& Tasty (Emami's oil brand), Religare and Justbooks.
Blue is a restorative drink with a product experience
that leaves the person feeling refreshed and uplifted. At
present, it is being test marketed in Pune.
Scarecrow Communications founder director Raghu Bhat said,
Its a source of personal and professional pride
to be associated with a brand like Blue from Danone
Narang Group. And there is a genuine opportunity to create
interventions at multiple levels through the power of creativity.
Scarecrow Communications founder director Manish Bhatt added,
Danone has given the world iconic brands like Evian.
Working on this new innovative FMCG brand conceived by Danone
Narang - B'lue - is one of the most exciting opportunities
Scarecrow with offices in Mumbai and Delhi handles brands
like Nestle, Reliance Digital, DNA, DLF, Future Capital, Eristoff
(Bacardi) and Rupa Innerwear.