Indiantelevision.com Team

(20 January 2012 4:25 pm)

MUMBAI: Mindshare, a GroupM company, has announced that its Indian operation will become the network's Mobile Marketing Centre of Excellence.

India operations will act as a production hub for mobile content production needs, including mobile web sites, augmented reality and online advertising units such as Apple's iAd's. The Indian full-service offering will extend to everything from mobile strategy to ideas to actual development.

The Centre of Excellence team will be led by Mindshare South Asia leader Digital Ashok Lalla who will be working with GroupM South Asia regional director Vinod Thadani.

Mindshare Worldwide Global Digital Leader Norm Johnston said, "India is a fast evolving digital market with a strong history and future connected to mobile devices. Consequently, our Mumbai office has consistently been at the forefront of mobile marketing. We want to tap into this expertise and share it throughout our network. Our clients are increasingly looking for smart, cost-effective mobile marketing solutions given the exponential growth in smartphone and tablet penetration and the corresponding uptake in mobile Internet usage."

GroupM Interaction Asia-Pacific COO Alice Manners said, "The quality of service here in India is arguably the best we have globally. From both production and advertising point of view, business is at a tipping point. We are producing some exceptional work, including a groundbreaking augmented reality campaign for Nike that connected the real and virtual worlds."

Mindshare India will also be responsible for driving mobile thought-leadership and establishing best practice with the rest of the network as well as developing and nurturing new talent.