Indiantelevision.com Team

(6 January 2012 1:15 pm)

MUMBAI: Online technology retailer GadgetsGuru.com has awarded the creative mandate to creative agency Thought Bubbles. The media mandate for the company rests with Deadline Advertising. 

The total ad spends by the company would approximately be Rs 300 million over the next two years.

GadgetsGuru.com founder and chief executive officer Arun Kapur said, "We chose Thought Bubbles because of the impressive work that was presented to us. There was simplicity. It was casual, yet there was a sense of boldness and sophistication."

Thought Bubbles founder and chief creative Manoj Motiani said, "For Thought Bubbles, to win the creative duties of GadgetsGuru.com is a great start to the year. Gadgets are fun and we are buzzing with ideas to be done across the year on this business."

Motiani revealed, "The launch campaign has a fun take on buyers. We are building the story around an interesting insight to push the masses to check out GadgetsGuru.com as the place to buy from. The single-minded thought is to highlight the website as the new, irresistible place everyone is buying from."

Besides the television commercial to break later this month across news, movies, and sports channels, there are tie-ups with radio stations for radio promotions, and promotions through multiplexes.