Motiani revealed, "The launch campaign has a fun take on buyers. We
are building the story around an interesting insight to push the
masses to check out GadgetsGuru.com as the place to buy from. The
single-minded thought is to highlight the website as the new,
irresistible place everyone is buying from."
Besides the television commercial to break later this month across
news, movies, and sports channels, there are tie-ups with radio
stations for radio promotions, and promotions through multiplexes.