Indiantelevision.com's MAM Stories Archives - 2012
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    MAM Stories in the month of Febuary
     
     
   
* Zee marches ahead of Colors to take 3rd position
* Lynn Brindell is CNN Worldwide senior VP marketing
* Korea's ad spends jump 11% to $8.46 bn in 2011
* MediaVest to handle Novartis’ media biz in India
* Pepsi launches its first football campaign
* Sabuj Sengupta calls it a day at Dentsu
* Saints & Warriors wins Kings XI Punjab’s creative account
(29 Febuary 2012 )
* DDB Mudra Group outlines structure to push growth
* Sahara to support Indian Master Polo
* Jaguar launches new global brand strategy
* Red Digital orchestrates Miranda TweetMob's second innings
* Pulp Strategy Communications bags Barista Lavazza's digital biz
* Amul to sponsor Indian Olympics team
* Vizeum launches consumer engagement service, ropes in Anand Kumar
* Ranjan Kapur is Bates India chairman
(28 Febuary 2012 )
* GMR Sports signs up flagbearers to boost IPL team
* Atishi Pradhan is Mogae Media chief strategist
* Shouvik Sarkar joins Dentsu Marcom as ECD
* DDB's global creative centre moves to Shanghai
* Interpublic targets 3% organic growth in 2012
(27 Febuary 2012 )
* Veet launches TVC to promote Glamour Campaign
* Photographer Atul Kasbekar back to promote Xylo’s new avatar
* Sports broadcasters to take home Rs 3 bn less in ad rev this year
* Polaris to roll out new TVC in March
* Ad expenditure down 2.3% in Japan: Dentsu
* FedEx extends PGA Tour sponsorship by five years
* Aaj Tak, NDTV, Discovery emerge as most trusted TV brands
(25 Febuary 2012 )
* Fevicol launches new campaign to promote Fevicol Speedx
* Interface Communications creates M&M's new campaign
* DMA: India unveils new brand identity
* Axis Bank launches new brand campaign
* Google to overtake Facebook's display ad revenues by 2013
* BC Web Wise bags Nilon’s digital mandate
* DDB Mudra completes last leg of restructuring
(24 Febuary 2012 )
* Bridgestone ups marketing budget by 20% in 2012
* Govt. mulling four-fold increase in ad rates for CRS
* Star Movies in marketing drive for the Oscar Awards telecast
* Nagesh Rao joins Mica as director
* Puma signed on Chitrangada Singh as brand ambassador
* Vizeum is media consultant for BSA Hercules Chennai Cycling 2012
(23 Febuary 2012 )
* Star Plus adds 25 GRPs
* DraftFCB+Ulka launches India chapter of Asterii Analytics
* Ohana Media announces launch for Indian advertisers
* CSK lets fans name its mascot
* Dainik Bhaskar in alliance with WSH for Bhopal Badshahs
* Hakuhodo Percept bags Sony India creative biz worth Rs 1 bn
* New technologies impacting TV viewership in Australia: Nielsen
* Sulekha.com dons new brand identity
* Sorento Healthcare brings on board Saatchi & Saatchi’s Sourabh Mishra
(22 Febuary 2012 )
* Euro launches new campaign created by Scarecrow
* Mudra Max conjures snowfall in Chennai for Apollo Munich
* Bridgestone takes World Series Hockey title sponsorship
* Vodafone brings back the 'pug'
* Ricoh India appoints Vizeum India as media AoR
(21 Febuary 2012 )
* Goafest 2012 launches 'marketing wizards'
* Dhingra joins Mogae Media as chief delights officer
* Anil Garg joins Lumata as MD
* Naturals Salon signs up Genelia D'Souza as brand ambassador
* Anagol joins Ozone Media as VP - operations
* Zee TV launches interactive print campaign for 'Punarvivaah'
* MOMS retains Dollar Industries' media account
* 9X Media launches online store 'Mezza9X'
(20 Febuary 2012 )
* Channel [V] opens its 2nd café in Gurgaon
* 10th Maruti Suzuki Desert Storm to kick off from 20 Feb
* Indo-Aussie series: ODIs get 2.12 TVR
* Chhattisgarh Tourism to spend Rs 100 mn in promotions
* Bhupal Ramnathkar, KB Vinod float creative agency
* Suniel Shetty becomes face of World Series Hockey
* PGTI scouts for title sponsor as Aircel pulls out
(18 Febuary 2012 )
* Publicis Groupe buys back 18 mn shares from Dentsu
* Fanta launches new campaign created by O&M
(17 Febuary 2012 )
* Aethra joins Sahara Force India's sponsorship roster
* Rahul Avasthy reveals secrets of marketing to Generation Y
* Dheeraj Sinha provides insights into Indian consumers mind and wallet
* Turner appoints Glenn Bartlett as APAC creative director
* Platinum Media bags Dixcy Textiles’ media mandate
* Tata Motors to initiate mass media campaign for Sumo Gold
* Colors one step away from Sony
* Carat ventures down south, opens office in Bangalore
(16 Febuary 2012 )
* Omnicom Q4 net income up 10% to $272 mn
* Marico to acquire Paras personal care biz from Reckitt Benckiser
* Red Digital wins Mirinda’s social media biz
* Indian media ad rev to grow by 8.7% in 2012: MPA
* Rakesh Singh to join mediaReach OMD in March
* Mindshare appoints Anupriya Acharya as Leader Team Unilever - South Asia
* Rohit heads BBC advertising for South Asia
(15 Febuary 2012 )
* Nandini Dias deciphers youth psychology for marketers
* China's Madhouse comes to India
* Wipro Consumer Care relaunches Santoor Soap
* PepsiCo appoints Homi Battiwalla to head marketing of Colas
* Rediffusion Y&R appoints Nilesh Vaidya as ECD
* O&M launches Social@Ogilvy
* 54th Grammys attracts record viewership
(14 Febuary 2012 )
* Citra to tingle taste buds again
* Pavan Chandra calls it a day at Vivaki
* KKR gets a new brand identity
* Myntra to initiate new ad campaign
* Hindi GEC viewership down 6.5% in 2011: TAM
(13 Febuary 2012 )
* Mahindra to launch ad campaign for new Xylo
* Publicis Groupe posts 7% growth in 2011
* PepsiCo to up ad spend, trim agencies from 150 to 50
* Aviva explores father and child relationship in new campaign
* Shah Rukh Khan to be Royal Stag’s brand ambassador
* Nick unveils toys of its entertainment brands
* Percept/H creates new TVC for Good Morning International Tea
(11 Febuary 2012 )
* Dentsu to manage Canon India’s creative biz
* Bajaj Discover to ride on Ogilvy's campaign
* Skoda's Rapid fights the entry sedan segment with a new campaign
* Majestic MRSS launches India outfit; Panchal to head
(10 Febuary 2012 )
* Mahindra to launch ad campaign for new Xylo
* Shoppers Stop to up ad spends to Rs 500 mn next fiscal
* Avantgarde eyes growth markets, sets foot in India
* Concept revamps as Spiider Digital Hub
* Dentsu wins Indo-Nissin Foods’ media mandate
* Microsoft appoints Ybrant Digital as its sales house, Aidem
* Sahara in Rs 400 mn sponsorship deal with Hockey India
(9 Febuary 2012 )
* Status quo prevails in the GEC hierarchy
* Amul launches new version of its signature song with Big FM
* Marussia F1 team ropes in Monster.com as online recruitment partner
* Scarecrow celebrates 2nd anniv with launch of design division
* Wagh Bakri appoints Saints and Warriors for Mili
* TBWA's Integer Group debuts in India
* Cottage Industries empanels 7 agencies to handle creative biz
* Team One Advertising wins creative mandate for innerwear manufacturer V Star
* Jaideep Mahajan quits JWT
* DDB wins Nirmal Lifestyle's creative mandate
(8 Febuary 2012 )
* HUL trims ad spend by 7% in Q3
* Star to provide tapeless TVC delivery service to advertisers
* BigFlicks launches new ad campaign for BIGFlix+
* Super Bowl XLVI gets record viewership
* Vandana Das on board as DDB Mudra restructres
* Aston Villa secures record sponsorship deal with Macron
* Disha Chennai walks away with creative and media mandate of FAIRPRO 2012
* Law & Kenneth bags ING Life's creative mandate
(7 Febuary 2012 )
* ITDC gets 12 agencies to handle its Rs 700 mn creative biz
* AMO wins Rubberwala Housing's creative account
* Himanka Das joins Carat Media as head of west operations
* Mindshare bags media duties of SPR&RG Constructions
* Noshe Group wins dainikbhaskar.com’s ad duties
(6 Febuary 2012 )
* Lafarge awards creative duties to Rediffusion-Y&R
* Health ministry launches music video campaign against tobacco consumption
* Justin Rabindra bids adieu to Ogilvy Delhi
* Star Movies takes new marketing steps to promote Oscars
* Aegon Religare Life ups ad spends by 150% to Rs 250 mn this fiscal
(4 Febuary 2012 )
* Ad war between Times of India and Hindu gets uglier
* Honda CBR continues to be with Dentsu Marcom
* Mudra West wins Lonely Planet guide's creative and digital mandate
* OMD wins Snapdeal.com's media biz
* 9XM ties-up with Tantra to launch branded merchandise
* LMG bags Jayalakshmi Silks' media biz
* SMG wins Dabur’s media planning mandate
(3 Febuary 2012 )
* Marico’s ad spend up 48% in Q3 to Rs 1.34 bn
* Arms Communications wins Luminous and Groversons business
* ET gets the audiences to Always Thinking Markets
* Puma and BMW Motorsport form partnership
* Publicis Groupe acquires ME digital agency Flip Media
* Birla Sun Life Insurance launches new campaign with Yuvraj Singh
* Multichannel TV beneficial to advertisers : Casbaa
(2 Febuary 2012 )
* Microsoft Advertising launches Global Creative Storytelling Contest
* Colors adds 30 GRPs on the back of Screen Awards
* Hello FM appoints Gutfeel as creative AoR
* Vedanta launches 'Creating Hapiness' campaign
* Havas Media expands Ecselis in APAC
* IBD strengthens creative team with 2 appointments
* RK Swamy BBDO bags SRMB Srijan’s creative biz
* Coal India empanels 4 agencies to handle creative biz
(1 Febuary 2012 )
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