Indiantelevision.com Team

(6 February 2012 6:22 pm)

MUMBAI: Rubberwala Housing and Infrastructure Ltd has appointed AMO Communications Mumbai as its creative partner.

The win comes on the back of a multi-agency pitch. The account will be handled out of AMO Mumbai.

The agency is currently adding final touches to Rubberwala's corporate campaign, which shall be followed by a campaign for Rubberwala's product portfolio, which includes residential properties and commercial properties in South Mumbai. The campaign shall largely utilise print and outdoor, apart from targeted customer engagement activities.

Rubberwala Housing and Infrastructure Ltd MD Tabrez Shaikh said, "The thoughts presented by AMO were very insight-driven and would definitely be a part of our future campaigns."

AMO Communications COO, Jitendra Khokle said, "It was a challenging brief to work on. However, the client was very clear in defining their vision for the brand, which made the process extremely exciting."

AMO Communications AVP - client services Darayus Bacha added, "The agency's understanding of the dynamics of the business coupled with the local insights that it offered to Rubberwala, helped it to bag the account."