MUMBAI: Daily deals website Snapdeal.com has appointed OMD
as its media AoR.
OMD
managing director Jasmin Sohrabji confirmed the development
to Indiantelevision.com.
The
account is estimated to be around Rs 250 million.
The
creative account of Snapdeal lies with DraftFCB Ulka.
Snapdeal.com
is using multiple television panels at electronic stores for
mass visibility. The e-commerce company has recently launched
an on-ground campaign that was conceptualised by Aurora Communications.
