Indiantelevision.com Team

(24 February 2012 8:48 pm)

Mumbai: SUV manufacturer Mahindra & Mahindra (M&M) has launched a new TVC for the recently launched new Xylo, conceptualised by Interface Communications.

Fashion photographer Atul Kasbekar continues as brand endorser.

The new TVC continues with the Xylo's brand promise of 'Time of your life'. It aims to give a whole new dimension to Xylo's first makeover.

The communication focuses on the makeover as well and highlights the changes in design and styling of the Xylo.

M&M VP - marketing, automotive division Vivek Nayer said, "The creative idea of using a car wash to depict a make over reveals the stylish New Xylo in a fun and clutter breaking manner. And as before, fashion photographer Atul Kasbekar and his models add to the trendy quotient. We are sure that the new campaign will motivate many customers to consider the stylish new Xylo in their next car purchase."

Interface Communications NCD Robby Mathew said, "Communicating the styling changes in a vehicle can become very literal and boring. Hence the idea of a visit to a car wash which cascades into a car makeover, thus, revealing the stylish new Xylo."