VP - marketing, automotive division Vivek Nayer said, "The
creative idea of using a car wash to depict a make over reveals
the stylish New Xylo in a fun and clutter breaking manner.
And as before, fashion photographer Atul Kasbekar and his
models add to the trendy quotient. We are sure that the new
campaign will motivate many customers to consider the stylish
new Xylo in their next car purchase."
Communications NCD Robby Mathew said, "Communicating
the styling changes in a vehicle can become very literal and
boring. Hence the idea of a visit to a car wash which cascades
into a car makeover, thus, revealing the stylish new Xylo."