Indiantelevision.com Team

(2 February 2012 8:24 pm)

MUMBAI: Times Television Network's 24-hour English business news channel ET Now has launched a new campaign, Always Thinking Markets, across different media including television, print and outdoor.

The campaign is based on the insight that those investing in the stock market are consumed by that at all times. Even in the most unexpected situations they will find a link between the situation and their earning potential.

Using humour to illustrate the concept, the campaign shows that even in the most natural situations the trader's point of view is different and there is always a twist in the way he approaches the situation.

Instances like a birth in the family, a wedding and a full house at movie shows where the point of view of a trader is in complete contrast to the expected reaction are used.

Always Thinking Markets reinforces ET Now's market orientation and establishes the positioning that whenever you are oriented towards taking trading decisions tune into a channel that thinks likewise.

Besides this ET Now also been active in digital with banners on relevant portals and a special application which is linked to a contest that is being hosted on Facebook, the channel said.

They have also engaged with some of the key partners at their offices whether it is media houses or brokerage firms.

A 'Photo-Op Contest' has also been planned across media agencies where each participant poses in the most whacky way with the Always Thinking Markets speech blurb and most unusual pose and expression gets to win the grand prize. For brokerage houses a special 'Graffiti Wall Contest' has been created where employees are to write thoughts / one-liners / trivia / draw caricatures around the theme of 'Always Thinking Markets' on a wall.