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Sunfeast asks "How far will you go for a Sunfeast Dark Fantasy?"

MUMBAI: After the successful re-launch of brand Sunfeast Dark Fantasy in 2010, ITC Foods has unveiled a new television campaign for Sunfeast Dark Fantasy Chocolate and Vanilla cream biscuits. This time, the campaign is based around the theme ‘How far will you go for a Dark Fantasy?‘


The campaign is conceptualised by Draftfcb Ulka Banglaore and consists of two commercials, one each for the chocolate and vanilla variant. The Sunfeast Dark Fantasy brand communication reflects the core promise of ‘Pure Indulgence‘.


Draftfcb Ulka Bangalore vice president Dennis Koshy said, "Indulgence products are expected to whisk you away into another world - a world of sensorial pleasures. With its premium ingredients, Sunfeast Dark Fantasy is perfectly crafted to deliver on that promise. Even the final signoff ‘Escape into one‘ flows from this belief."

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HDFC Ergo hires LinTeractive

MUMBAI: HDFC Ergo General Insurance Company has appointed LinTeractive, the digital agency of MullenLowe Lintas Group, to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, HDFC Ergo aims to reach out to its consumers and communicate the importance...

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Phogat launches Godrej Interio healthcare range

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Japanese Super Formula: TCS named title sponsor of championship team

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DAN, a friend in need

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Pitchfork Partners hired by Nyka Events

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Online fashion brand Yepme expands into Europe

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Make the most of this bargain, says ShopClues

MUMBAI: ShopClues, one of India’s largest managed marketplace known for its deals and unparalleled price points, is now ready to roll out its ShopClues Surety programme alongside its Super-Bargain Sale.

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Anchor receives CMO design award, Penta to be top brand by '18

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Viacom18 cracks down on counterfeit merchandise

MUMBAI: In its bid to counter the growing menace of counterfeit merchandise, Viacom18 Media Pvt. Ltd. had undertaken an investigation that led to a raid in Mumbai’s market Abdul Rehman Street. Viacom18 Media is one of India's fastest growing entertainment networks and a house of iconic brands that...

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