MUMBAI: After the successful re-launch of brand Sunfeast Dark Fantasy in 2010, ITC Foods has unveiled a new television campaign for Sunfeast Dark Fantasy Chocolate and Vanilla cream biscuits. This time, the campaign is based around the theme 'How far will you go for a Dark Fantasy?'
The campaign is conceptualised by Draftfcb Ulka Banglaore and consists of two commercials, one each for the chocolate and vanilla variant. The Sunfeast Dark Fantasy brand communication reflects the core promise of 'Pure Indulgence'.
Draftfcb Ulka Bangalore vice president Dennis Koshy said, "Indulgence products are expected to whisk you away into another world - a world of sensorial pleasures. With its premium ingredients, Sunfeast Dark Fantasy is perfectly crafted to deliver on that promise. Even the final signoff 'Escape into one' flows from this belief."