MUMBAI: DholDhamaka.com, an online portal specialising in party and festival needs, has launched its first ever TVC.
In line with the company's motto, the ad campaign rides high on the concept of accessibility anywhere and aims at further boosting the company's brand awareness.
With the tagline "Life's Celebrations Shop", the ad campaign revolves around problems faced by people while planning a party, which can be expensive, time consuming and troublesome at the same time.
DholDhamaka.com founder Chandan Sharma said, "In today's fast paced and hectic time when life too seems to be running on a fast lane, we wanted to create an ad that showcases the ease with which consumers can shop online. Embodying the spirit of celebration, the ad will surely strike a chord with those who love to have fun and throw parties but are always running short of time.While extending our connect with a wider audience, the TVC successfully consolidates our place as the only dedicated online store specializing in all kind of celebrations and party needs."
As part of forward thinking marketing campaign the company has further streamlined the project with various social media and web 2.0 platforms.