MUMBAI: Sheel Saket, Euro RSCG India (Delhi) vice-president, client servicing, has decided to move on after a nearly four-year stint, to start his own venture related to brand communications.

Saket has been battling health issues for about three months and finally decided he needed to bid adieu to his advertising career.

Saket informed indiantelevision.com, "I have spent a fruitful four years here and now feel the need to move on. I feel it is now time to go beyond the advertising norms and venture into something innovative."

He revealed that he plans to start something related to brand communications that explores more innovative and creative measures. The announcement of his new venture may be expected in the very near future.

Saket has almost 16 years of industry experience during which he worked on the marketing side briefly before starting his agency career. He worked with Denver-based telecom company Executive TeleCard for around a year and a half before joining McCann Erickson Delhi as account manager in 1998.

After spending four years at McCann Erickson Saket moved to JWT in 2003 and was involved with brands like Pizza Hut, Monte Carlo and Hero Cycles here. He then shifted to Ogilvy India a couple of years later. Here he handled clients such as LG, Maruti, Dabur, Nestle, Schnieder, Oswal and WWF.

After three years at Ogilvy, Saket moved to Euro RSCG in 2008. While at Euro, he managed several key accounts including Voltas, Volvo, makemytrip.com, NewsX, Future Brands, Max New York Life, Quest Diagnostic, Government of Gabon and Cyberwalk.