MUMBAI: Span Communications has floated a specialised digital arm and has got Spiider Digital's former managing director Kushal Sanghvi to be a co-founder and also head it.

Sanghvi will have a small stake in Span Digital and be its chief executive officer.

Based out of Mumbai, Sanghvi will have the responsibility of setting up the full-service agency offering services in digital, mobile and social media.

"The journey with Spiider was extremely fulfilling. Now forming Span Digital is exciting as we are setting up this digital arm from the scratch," Sanghvi said, Sanghvi comes in with over 17 years of experience in advertising, media and communications. He had set up the digital offering of Concept Group, Concept Digital in April 2011. Under his leadership, the digital agency was revamped as Spiider Digital in February 2012.

Prior to joining Concept Digital, Sanghvi has also worked with companies like StratosHear Technologies, Media Contacts, Reliance ADAG and Havas Digital.