MUMBAI: Amitabh Bachchan-hosted game show Kaun Banega Crorepati (KBC) which will air on Sony Entertainment Television (Set) has roped in Aakash Institutes as one of its sponsors.

Starting 7 September, KBC will air every week Friday to Sunday at 8.30 pm.

The positioning of this season of KBC is 'the power of knowledge' or 'Sirf Gyaan Hi Aapko Aapka Haq Dila Sakta Hai' which matches with Aakash's vision.

Aakash Educational Services director Aakash Chaudhry said, "We have pioneered this initiative with KBC as the program itself along with its central theme this year is truly in-sync with our philosophy! The magnetism and reach KBC has on the masses and with the visibility of Aakash coaching services when the program is aired, is the right and the best platform for us currently. It would definitely enhance our reach and thus fulfill the main purpose of this initiative, which is to reach out and assist all the aspirants who want to make their mark worldwide as medical and engineering careerists."

Set up in 1988, Aakash Institute offers coaching to engineering aspirants across the country. They also guide students for medical and foundation level examinations (like NTSE and Olympiads) across India.