It came a as a bolt from the blue when the news broke out
that media professional V. Ramani had passed away. And it
shocked all from the industry; especially those who had not
been in touch with him for a while. At the time of writing,
his cremation was on in Mumbai and a prayer meeting is scheduled
to be held on Friday.
all those who knew him, the bald, mustachioed and bespectacled
Ramani was an extremely forward thinker, going by the fact
that he set up Mediaturf an agency to spread the gospel
of online advertising space at a time when the dot com boom
went bust. That he moved on from the agency later is another
story but his drive to get advertisers to recognise the online
space as a legitimate medium has to be lauded.
on his part continued with his serial entrepreneurialism by
founding Ignitee and later Parietal Innovative Solutions.
He started his career with Lintas in 1982, moved onto McCann
Erickson in Delhi, Ulka Advertising, Contract Advertising
and then Euro RSCG later.
Ramani had been ailing and was admitted to hospital suffering
from multiple complications (one of them being water accumulation
in the lungs) around a month ago. Things took a turn for the
worse on 30 July and he breathed his last in the noon of 1
Industry professionals and colleagues were shaken on hearing
that Ramani had passed away when contacted by indiantelevision.com.
Says Colors CEO Raj Nayak: "I am shocked, it is still
sinking in and I can't believe our Ramani is no more. The
last I met him was at a mutual friends party a couple of months
ago. He was full of life, always smiling and greeted you with
a Big Hug...You could meet Ramani after years but you always
felt as if it was yesterday. He had this great ability to
stay connected even in absentia. I have very fond memories
of working closely with him on many projects during his days
at Contract and later at Euro RSCG. He had the ability to
think Big and take risks. He was always ahead of his time
always rearing to do things differently. In Ramani's death,
I will miss a dear friend and a leader in our industry."
Times Television Network MD and CEO Sunil Lulla: I am
shocked. I have worked with him and he was one gutsy fellow
and I remember his smile and laughter. I hope he is going
to a happy place."
Points out OOH CEO Ishan Raina (a close friend and somebody
who worked with him for many a year): "His contribution
overall in media is tremendous. He was passionate about media
and all its forms. The original or first concept programme
on television Phillips Top Ten was done by him when
he was at Contract I believe. He was always a very very intellectually
honest professional apart from being a true and loyal friend."
Draftfcb+Ulka executive director & CEO M G Parameswaran:
"Ramani was a larger than life personality who lived
life to the full. I remember inviting him to Chennai [when
he was with our Delhi office] to do a media workshop for our
South Offices. He handled the workshop, two days, all alone,
did not for a minute let the attention flag. And he was ready
to drink and make merry with the participants late into the
night, every night. Ramani was one of the early pioneers in
the Indian digital advertising space; he saw the opportunity
when many of us were still living on trees. We will truly
miss him and his energy for life."
DDB Mudra Group COO Pratap Bose: "I used to know Ramani
when he was in his hey days if i may say so. I think he was
really, in a sense, the pioneer on the digital medium before
anyone really took it seriouslY. He had an extremely go-getting
and sort of 'whatever-it-takes' attitude. A very aggressive
guy, but in a positive way, he was one person who I think
really saw the power of digital and its implications both
from the agencies' and advertisers' point of view. He saw
it far ahead than most of us. A lot of credit goes to him.
In fact a lot of media, especially the digital media people
who are around today, at some point in time were his prodigies
and have worked under him when he was the boss. He was extremely
well respected in the online space. I think he a part of a
breed of people who understood digital at the core of it.
It is extremely sad that he passed away at a comparatively
Nimbus Communications executive chairman Harish Thawani, he
has lost not just a friend but a fellow sports man. Says he:
"He used to work in Lintas around the same time when
I worked in the agency. Ramani had a very generous heart,
was a fun loving person. I will not just miss him, but also
the titanic table tennis matches that we used to play."
yourself completely in the world of the digital consumer.
Be curious. Be hungry to learn. Be passionate," that
was Ramani's advice for aspiring digital marketers.
him no more, the world of digital has lost one of its true
champions and media is indeed poorer. Indiantelevision.com
salutes this digital advertising and marketing pioneer! RIP