Timex India and its youth brand Helix have appointed Hungama
Digital Services as their new digital media AoR.
agency will be working on their web and mobile platforms.
It will manage social media for both the brands, media buying
as well applications.
Timex India MD and CEO V.D Wadhwa said, "The digital
medium is fast evolving and presents tremendous opportunity
for brands to mark their presence. It is increasingly becoming
an important platform for interacting directly with our target
audience. Given that the measurability of this domain is quantifiable,
we at Timex are extremely focused on strengthening our brand
presence on this very dynamic platform. We have strategic
plans to increase our presence through the launch of brand
Webstores, social media pages and impactful search and display
campaigns. We chose to partner with Hungama as it is the leader
in providing effective digital campaigns to brands across
markets and categories. I am very confident of this partnership,
as it will act as a catalyst in our journey to become the
most influential brand in the digital space."
Hungama Digital Services MD and CEO Neeraj Roy added, "We
are excited with the win and look forward to a relationship
with the Timex Group. With an experienced and award winning
team here, we aim to leverage this opportunity for Timex,
towards a widespread exposure and an increased engagement
in the digital space. Today, India is at the cusp of digital
revolution with the advent of 500+ million consumers getting
online in the next 3-4 years. We hope to offer integrated
digital and experiential services to clients and prepare brands
to connect, interact and transact with their customers."
For the record, JWT Singapore had recently acquired a 51 per
cent stake in Hungama Digital Services.