Mumbai: Timex India and its youth brand Helix have appointed Hungama Digital Services as their new digital media AoR.

The agency will be working on their web and mobile platforms. It will manage social media for both the brands, media buying as well applications.

Timex India MD and CEO V.D Wadhwa said, "The digital medium is fast evolving and presents tremendous opportunity for brands to mark their presence. It is increasingly becoming an important platform for interacting directly with our target audience. Given that the measurability of this domain is quantifiable, we at Timex are extremely focused on strengthening our brand presence on this very dynamic platform. We have strategic plans to increase our presence through the launch of brand Webstores, social media pages and impactful search and display campaigns. We chose to partner with Hungama as it is the leader in providing effective digital campaigns to brands across markets and categories. I am very confident of this partnership, as it will act as a catalyst in our journey to become the most influential brand in the digital space."

Hungama Digital Services MD and CEO Neeraj Roy added, "We are excited with the win and look forward to a relationship with the Timex Group. With an experienced and award winning team here, we aim to leverage this opportunity for Timex, towards a widespread exposure and an increased engagement in the digital space. Today, India is at the cusp of digital revolution with the advent of 500+ million consumers getting online in the next 3-4 years. We hope to offer integrated digital and experiential services to clients and prepare brands to connect, interact and transact with their customers."

For the record, JWT Singapore had recently acquired a 51 per cent stake in Hungama Digital Services.