Mumbai: Khandani Rajdhani, a vegetarian Thali restaurant which is the flagship brand of Mirah Hospitality, has handed over its digital marketing mandate to Gozoop Online.
The digital agency will forefront the entire online marketing strategy of the brand and manage the social media communication for Khandani Rajdhani.
As a part of the mandate Khandani Rajdhani will also explore services like Search Engine Optimisation (SEO) and Online Reputation Management with the agency.
Gozoop will also ensure inputs for key strategic decisions, in order to maintain sync between the online and offline activities, the agency said.
Gozoop.com founding director Ahmed Naqvi said, "My team and I are extremely happy to spearhead the digital presence of Khandani Rajdhani. Our focus is going to be on enhancing people connect by humanizing the brand through social and other digital platforms. It is all about giving Rajdhani lovers an immersive experience that will make them feel more strongly about the brand."
Mirah Hospitality VP - F & B Division Aji Nair added, "Khandani Rajdhani has spanned across print media and now we plan to take it strongly on the digital front with the help of Gozoop. We are confident that with the expertise that Gozoop gets to the table, we will be able to build a strong community online while being present on various platforms"