Kolkata-based Emami has upped its advertising and promotion
expenses for the quarter ended 30 June 2012 by 8.28 per cent
to Rs 634.2 million.
While the advertising budgets have increased, the percentage
to sales has decreased marginally by one per cent. For the
first quarter of FY'13, the company spent 19.7 per cent of
its revenue on advertising.
Emami has recorded the smallest YoY spike in advertising expenses
among its peers for the first quarter of the financial year.
Marico leads the pack with an increase of 61 per cent, followed
by Daburs 51 per cent. In third place is Colgate with
an advertising spend hike of 32 per cent, just ahead of HUL
at 30 per cent. Procter and Gambles quarterly results
are yet to be announced.
Emamis quarterly revenue for Q1 FY'13 stood at Rs 3.39
billion; 14.14 per cent more than Q1 FY12s Rs 2.97 billion.
Profits also saw a spurt of 12.3 per cent from Rs 415 million
in Q1 FY'12 to Rs 466.1 million this year.
Recently, Emami roped in Scarecrow Communications to handle
the creative duties for its edible oil brand Tasty and Healthy.
The other agency on its roster is Curry Nation which handles
brands like Hairlife and Vasocare.