MUMBAI: Aegis Group has made its second acquistion in India.
The UK-based agency snapped up Communicate 2, a performance
marketing and search agency in India, to strengthen its digital
presence in India.
2's gross assets till March-end stood at Rs 129.9 million.
targeted acquisitions, Aegis Media had acquired a majority
stake in Doosra Brand Communications to add creative capability
to its India outfit.
the recent deal, Aegis has decided to merge Communicate 2
with iProspect India's existing operations as it seeks to
strengthen its network in key cities across India and provide
additional service capabilities for its clients. The agency
will now be known as iProspectCommunicate 2.
combined employee strength will be about 150 people,"
said Aegis Media chairman India and CEO South East Asia Ashish
2 is a specialist performance marketing agency which focuses
on search marketing, digital strategy consulting, social media
and digital content production.
Bhargava will continue to lead this merged entity as CEO.
"We are very happy to welcome Communicate 2, led by Vivek
Bhargava, to the Aegis Media family. Communicate 2 is India's
pioneering Search and Performance marketing agency and Vivek
is a well known guru in this field. I believe that search
will be the fastest growing part of our industry for the foreseeable
future and as part of the iProspect network, Communicate 2
will continue to be the undisputed leader in this area,"
will also join the Aegis Media India executive council. "We
look forward to seeing iProspectCommunicate 2 going from strength
to strength," Bhasin added.
acquisition, which has just been completed, is in line with
the Aegis' strategy of increasing its digital profile and
capability in faster growing regions.
Media also runs Isobar in the digital space. The interests
of Isobar and iProspect, however, are very different. While
Isobar is a global digital marketing network that is into
web development, app development, media buying and planning
for digital medium, iProspect is a global digital performance
agency. iProspect helps brands maximise their online marketing
RoI through paid search, social media strategy, search engine
optimisation, display, mobile marketing, comparison shopping
engines, conversion optimisation, attribution modelling and
management, and other related services.
The Indian digital ad industry is sized at around Rs 24 billion
and has a huge growth opportunity. Currently, Aegis generates
close to 12 per cent of its India revenues from digital. "In
the Indian digital ad pie, Aegis' digital agencies Isobar
and iProspect constitute around 3.25 per cent. This works
out to Rs 780 million," a source said.
established in 1997, Communicate 2 handles clients like Tata
Consultancy Services, Cleartrip, ICICI Lombard and HDFC Bank.
It has offices in Mumbai, Delhi and Pune and employs over
July this year, Japanese media conglomerate Dentsu agreed
to buy out UK-based Aegis Media Group for a whopping $4.9
to acquire Aegis for $4.9 bn