MUMBAI: BMB India, a 50:50 JV between Trevor Beattie's BMB and Madison World, has won the creative duties of Hamilton's two brands - Treo Glassware and Milton Thermoware.
This win comes hot on the heels of the recent account win of Leapfrog Holidays.
Work for the two brands starts immediately since both the brands become active during the festive season.
BMB India CEO Prabha Prabhu said, "We pitched for 1, but won 2 brands of Hamilton Houseware, Milton and Treo. Milton was one of our clients earlier. We used to handle this account in the late 90’s. In June when
I had the creative team in place with Raj Nair as my creative head, I decided to contact our old client Hamilton. We made a strategy and creative presentation for the brand Treo Glassware. The work was truly BMB quality - very edgy. And hence it was no surprise to me that we won not just Treo Glassware but also the Milton Thermoware brand. I am glad to be associated with Milton once again."