Wipro Consumer Care and Lighting has awarded its media duties
to Maxus India and Lodestar UM following a multi-agency pitch
that took place about a month ago.
account size is estimated to be around Rs 1.5 billion collectively.
has about 20 brands and they will be handled by Maxus including
Santoor deo. Santoor's other products will be handled by Lodestar
to this, the account was jointly handled by ZenithOptimedia,
DDB Mudra Max and Lodestar UM.
Consumer Care and Lighting (WCCLG), a business unit of Wipro
Limited, has a range of consumable commodities. The first
product to be introduced by WCCLG was vegetable oil, later
popularized under the brand name 'Sunflower Vanaspati'. It
offers personal care products, such as Wipro Baby Soft and
Wipro Safewash, toilet soaps like Santoor and Chandrika and
international brands like Yardley. Its portfolio of lighting
solutions includes products like Smartlite CFL, LED and emergency