India's leading SUV manufacturer Mahindra & Mahindra has
acquired the title partnership rights of the Sri Lanka Premier
League (SLPL), a T20 cricket league formed on the lines of
the cash-rich Indian Premier League (IPL).
kicks off from 11 August and will be played over three weeks
at two venues - Colombo and Kandy. The inaugural edition of
this League will feature seven provincial teams in a round-robin
league format, with the winners having the distinction of
playing in the Champions League Twenty20 (CLT20) as one of
the teams in the qualifiers.
will be 24 games in the Mahindra Sri Lanka Premier League
and each team will be allowed a maximum of 18 players. Teams
will be allowed to field a maximum of four foreign players
per game with the remaining being local players.
Man of the Match in all 24 matches will receive the title
of "Mahindra Man of the Match" while the 'Man of
the Tournament' will win himself an XUV5OO.
Lanka Cricket president Upali Dharmadasa said, "Sri Lanka
Cricket is proud and honoured to have on board, one of India's
leading business houses as the Title Sponsor of the Sri Lanka
Premier League which shall now be referred to as the Mahindra
Sri Lanka Premier League.
the Mahindra brand is also a household name in Sri Lanka,
we believe it is the perfect platform to take the message
of the Sri Lanka Premier League, which is "Gama Rata
Lokeya, Eka Karana" or "Province, Country, World,
Becomes One" to the world," he added.
Group President- Group Strategy and Chief Brand Officer S.P.
Shukla said, "Sri Lanka is a strategic market for the
Mahindra Group which is already an established name in the
country and what better medium than cricket to connect and
engage with audiences as it is the most followed sport in
the sub continent with a fan base of approximately 1.5 billion
fans across India, Sri Lanka, Pakistan and Bangladesh alone."
Group's association with the Celtic football club, Canadian
NASCAR, Moto GP and now the Sri Lanka Premier League underscores
its continued commitment to promote sports not only at the
grassroots level but also across a global platform.
league will feature international stars like West Indian batsman,
Chris Gayle and swashbuckling Pakistani all-rounder, Shahid
Afridi. The League will conclude on August 31.
Star Sports has global media rights for the league while Carlton
Sports Network has the terrestrial broadcast rights for the