MUMBAI: Sheel Saket, who had quit Euro RSCD India (Delhi) as VP-client servicing early this month, has joined ITSA Brand Innovations as executive producer.

ITSA is a one-month-old innovation company founded by Emmanuel Upputuru, Anirban Mozumdar and Daniel Upputuru along with Concept's Vivek Suchanti. The company aims to create value for brands through innovation.

Saket said, "I am a great fan of Emmanuel's integrated approach to work. I absolutely loved the Me and Maggi case study and his 'Every trip has a purpose' for Cleartrip has been an inspiration. When he shared the idea behind ITSA, I just had to be part of it."
ITSA founder Emmanuel Upputuru said, "I had worked with Sheel before. He belongs to a rare species. To begin with, he is not your regular account managment guy. He actually is more creative than many people in the so-called creative departments in the agencies. And what I absolutely love about him is, ask him if something is possible, he will tell you ten different ways it can be done. ITSA's core team is now complete - with human strategy, innovative ideas, award winning craft and implementation skills in this team."

ITSA chief strategy officer Anirban Mozumdar added, "As we begin to do our projects and sign on clients, Sheel's resourcefulness and ability to deliver solutions is going to be an indispensable, must-have asset for us. We believe Sheel will add great value to relationships and help us collaborate to execute and deliver our brand innovations and campaigns."

Saket has almost 16 years of industry experience during which he worked on the marketing side briefly before starting his agency career. Prior to joining Euro RSCG, he had also worked with McCann Erickson, JWT and Ogilvy India.

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