Sheel Saket, who had quit Euro RSCD India (Delhi) as VP-client
servicing early this month, has joined ITSA Brand Innovations
as executive producer.
ITSA is a one-month-old innovation company founded by Emmanuel
Upputuru, Anirban Mozumdar and Daniel Upputuru along with
Concept's Vivek Suchanti. The company aims to create value
for brands through innovation.
said, "I am a great fan of Emmanuel's integrated approach
to work. I absolutely loved the Me and Maggi case study and
his 'Every trip has a purpose' for Cleartrip has been an inspiration.
When he shared the idea behind ITSA, I just had to be part
ITSA founder Emmanuel Upputuru said, "I had worked with
Sheel before. He belongs to a rare species. To begin with,
he is not your regular account managment guy. He actually
is more creative than many people in the so-called creative
departments in the agencies. And what I absolutely love about
him is, ask him if something is possible, he will tell you
ten different ways it can be done. ITSA's core team is now
complete - with human strategy, innovative ideas, award winning
craft and implementation skills in this team."
chief strategy officer Anirban Mozumdar added, "As we
begin to do our projects and sign on clients, Sheel's resourcefulness
and ability to deliver solutions is going to be an indispensable,
must-have asset for us. We believe Sheel will add great value
to relationships and help us collaborate to execute and deliver
our brand innovations and campaigns."
has almost 16 years of industry experience during which he
worked on the marketing side briefly before starting his agency
career. Prior to joining Euro RSCG, he had also worked with
McCann Erickson, JWT and Ogilvy India.
Saket quits Euro RSCG India
grows 'Beanstalk' with new branding solutions agency