JWT India has won the creative mandate of apparel brand Louis
Philippe following a multi-agency pitch.
win consolidates two of Madura Fashion & Lifestyle (MFL)
brands, Louis Philippe and Van Heusen, under the same roof.
account will be serviced from JWT's Bangalore office.
India CEO Colvyn Harris said, "The business was awarded
to JWT based on a strong strategic recommendation and a sharp
point of view on positioning the brand in the competitive
premium branded apparel market. This win deepens our relationship
with one of our most admired clients and is testimony to the
confidence they have in JWT. We are very proud of this win."
Bangalore has been handling Van Heusen with sub brands like
Van Heusen for Women and club wear offering V. for over a
decade. Louis Philippe is another addition to the agency's
roster of brands that include Nike, Lifestyle and Denizen
(from Levi's) and Kingfisher.