Britannia Industries Ltd (BIL) has joined its peers in increasing
ad spends in the first quarter ended 30 June 2012. The company
increased its advertising and promotion spending by 19.93
per cent in the first quarter to Rs 986.7 million from Rs
822.7 million a year earlier.
ad spend in the first quarter accounted for 8.03 per cent
of its standalone revenue, a 0.6 percentage point increase
from last year's 7.43 per cent.
company reported a 10.92 per cent increase in its standalone
revenue to Rs 12.29 billion in the first quarter from Rs 11.08
billion a year earlier. It also reported an increase of 3.95
per cent in its net profit in the first quarter to Rs 434.5
million from Rs 418 million a year earlier.
has enhanced its premium cream portfolio with launch of several
differentiated products including Bourbon Cappuccino, Pure
Magic Praline and a new range of creamy flavours for Treat.
managing director Vinita Bali said, "Our focus on strengthening
the shape of our business has resulted in a 120 basis points
increase in operating margin. We continue to work on the three
priority areas of revenue management, cost management and
innovation to improve the operational performance of all our
categories - biscuits, bread, cake, rusk and dairy, both in
India and overseas."