Blackberry has launched a new campaign around the concept
'Action starts here'.
regionally developed brand campaign has been in the making
over the past six months and involves strategic and creative
ideation by both RIM and its creative agency BBDO. The TVC
is produced by Asylum Films.
today's fast paced society, individuals are looking to progress,
take action and to be successful. No one wants to be left
behind; neither do they want to be waiting as everything should
be in real time.
campaign showcases BlackBerry as an enabler of action and
its strengths as a brand that supports individuals to get
things done. It sends out the message that BlackBerry is for
those who want more than just a smartphone. It is for people
of action who put more into life to get more out of it.
resonates strongly with the brand, as the use of the red icon
or the "Splat" is a symbol of action which is unique
to BlackBerry. It is the symbol of a new message incoming
as an icon of action. The splat is used as a rallying symbol
for those who seek to action and find opportunities in any
campaign will be unveiled across India through thematic lifestyle
imagery that depicts people of action and BlackBerry devices
that deliver to that promise.
print advertisements to retail elements, digital campaign,
social engagement and a unique TV commercial, the message
is clear that BlackBerry is a brand for the person of action.