Digitas, Publicis' digital marketing agency, has appointed
Nirmal Dayani as its chief operating officer in India.
will report directly to Digitas India president Kanika Mathur.
last stint was at ESPN Star Sports as head of marketing. He
contributed to the successful launch of new channels - Star
Cricket, ESPN HD and Star Cricket HD and led the company's
diversification into new properties such as espnstar.com and
has vast experience in the field of advertising and marketing,
particularly in the digital space. He has over 21 years of
work experience and has spent significant time at McCann Erickson,
JWT and ESPN Star Sports (12 years).
has worked with leading brands such as Pepsi, Horlicks and
Harpic and his experience with digital started with the launch
of the famous "Super Selector" cricket game and
several other properties for espnstar.com.
said, "We are looking forward to Nirmal leading Digitas
India. We believe that with his experience and skills he will
play a key role in nurturing client relationships, and driving
said, "This is an amazing opportunity and I am incredibly
excited to be a part of the Digitas India team. In this new
digital era we have a great opportunity to integrate our offerings
and adding value to our customers/clients portfolios. I am
looking forward to working closely with our clients and together
developing their digital roadmaps and taking them to the next
level in their growth curve."