MUMBAI: Digitas, Publicis' digital marketing agency, has appointed Nirmal Dayani as its chief operating officer in India.

Dayani will report directly to Digitas India president Kanika Mathur.

His last stint was at ESPN Star Sports as head of marketing. He contributed to the successful launch of new channels - Star Cricket, ESPN HD and Star Cricket HD and led the company's diversification into new properties such as espnstar.com and ESPN Mobile.

Dayani has vast experience in the field of advertising and marketing, particularly in the digital space. He has over 21 years of work experience and has spent significant time at McCann Erickson, JWT and ESPN Star Sports (12 years).

Dayani has worked with leading brands such as Pepsi, Horlicks and Harpic and his experience with digital started with the launch of the famous "Super Selector" cricket game and several other properties for espnstar.com.

Mathur said, "We are looking forward to Nirmal leading Digitas India. We believe that with his experience and skills he will play a key role in nurturing client relationships, and driving growth."

Dayani said, "This is an amazing opportunity and I am incredibly excited to be a part of the Digitas India team. In this new digital era we have a great opportunity to integrate our offerings and adding value to our customers/clients portfolios. I am looking forward to working closely with our clients and together developing their digital roadmaps and taking them to the next level in their growth curve."