Mumbai: The Publicis Groupe has acquired Resultrix, a digital marketing agency founded by two Indians.

This is Publicis' second digital agency acquisition in India this year, after snapping up Mumbai-based digital agency Indigo Consulting in April.

Resultrix has an international footprint with presence in India, Singapore, the UAE and the USA.

Since early 2011, Performics, Publicis' digital agency, has expanded its presence and now operates in 18 countries. This new partnership with Resultrix will further enable clients to not only tap into new areas of digital expertise, but benefit from an even more integrated and consistent global offering.

Post the acquisition, Resultrix will operate as a unit within Performics, under the name 'Resultrix, a Performics Company'. Its founders, Vidur Luthra and Gulrez Alam, will continue to be CEO and COO and will report into Global Performics CEO Daina Middleton and Performics Asia Pacific managing director Gareth Mulryan.

Founded in 2008, Resultrix employs over 100 specialists across its global offices in New Delhi, Mumbai, Singapore, Seattle and Dubai. The agency provides a full suite of services including search engine optimisation, search engine marketing, online media, web-design, analytics, media buying, social media strategy, and mobile marketing, with a differentiated set of performance-based business models.

Resultrix's list of clients include international and local brands including Corbis Corporation, Max Bupa, Standard Chartered Bank, Airtel, Cleartrip, DBS Bank and Emirates National Bank.

Daina Middleton said, "Clients are demanding best-in-class specialized skills and seamless digital integration at scale. Resultrix has an impressive track record as a leading search and interactive services agency. Their highly sophisticated suite of digital solutions perfectly complements our offering and will solidify our leadership position around the world."

Resultrix CEO Vidur Luthra said, "We were founded on the belief that digital advertising provides the opportunity to disrupt the traditional media business models and this is a great opportunity to join a network that is renowned for being at the forefront of the industry. It allows us to realise our ambitions and leverage our skills, strengths and experience across a larger group footprint which is of huge benefit to our clients and teams."