The Publicis Groupe has acquired Resultrix, a digital marketing
agency founded by two Indians.
is Publicis' second digital agency acquisition in India this
year, after snapping up Mumbai-based digital agency Indigo
Consulting in April.
has an international footprint with presence in India, Singapore,
the UAE and the USA.
early 2011, Performics, Publicis' digital agency, has expanded
its presence and now operates in 18 countries. This new partnership
with Resultrix will further enable clients to not only tap
into new areas of digital expertise, but benefit from an even
more integrated and consistent global offering.
the acquisition, Resultrix will operate as a unit within Performics,
under the name 'Resultrix, a Performics Company'. Its founders,
Vidur Luthra and Gulrez Alam, will continue to be CEO and
COO and will report into Global Performics CEO Daina Middleton
and Performics Asia Pacific managing director Gareth Mulryan.
in 2008, Resultrix employs over 100 specialists across its
global offices in New Delhi, Mumbai, Singapore, Seattle and
Dubai. The agency provides a full suite of services including
search engine optimisation, search engine marketing, online
media, web-design, analytics, media buying, social media strategy,
and mobile marketing, with a differentiated set of performance-based
list of clients include international and local brands including
Corbis Corporation, Max Bupa, Standard Chartered Bank, Airtel,
Cleartrip, DBS Bank and Emirates National Bank.
Middleton said, "Clients are demanding best-in-class
specialized skills and seamless digital integration at scale.
Resultrix has an impressive track record as a leading search
and interactive services agency. Their highly sophisticated
suite of digital solutions perfectly complements our offering
and will solidify our leadership position around the world."
CEO Vidur Luthra said, "We were founded on the belief
that digital advertising provides the opportunity to disrupt
the traditional media business models and this is a great
opportunity to join a network that is renowned for being at
the forefront of the industry. It allows us to realise our
ambitions and leverage our skills, strengths and experience
across a larger group footprint which is of huge benefit to
our clients and teams."