With NDTV's lawsuit against television ratings provider TAM
Media raising concerns among the industry affiliates, the
Advertising Agencies Association of India (AAAI) and the Indian
Society of Advertisers (ISA) have decided to meet with senior
executives of the television ratings agency on 16 August.
to indiantelevision.com AAAI president and Leo Burnett chairman
and CEO of India subcontinent Arvind Sharma said: "In
the (current) environment where all has been reported about
the NDTV-TAM case, we want to understand directly from TAM
what the facts are. If there are genuine reasons to be concerned,
and we are not prejudging that, ww will have to discus on
what action can be taken."
also pointed out that a meeting with the Indian Broadcasting
Foundation (IBF) is planned this week. "We are also trying
to get together with the IBF urgently and it hopefully happen
this week to discuss the BARC issue," he added.
Star India CEO and IBF president Uday Shankar had earlier
stated that AAAI and ISA are slowing the progress on BARC.
In response, Sharma had said that the two advertising bodies
were waiting for the IBF to respond to the draft document
(incorporating memorandum and articles of association) sent
to the IBF a while back.
AAAI, ISA and the IBF are stakeholders in the Broadcast Audience
Research Council (BARC). While the IBF holds 60 per cent stake
in BARC, AAAI and ISA equally share the remaining 40 per cent.