Harshad Hardikar has returned to Ogilvy. He rejoins as senior
vice president, ecommerce and CRM practice, OgilvyOne India.
Hardikar's previous stint was at rediff.com where he spent
a year handling Rediffshopping.
joining rediff.com, Hardikar was with OgilvyOne for four years
as Mumbai head. He has over 15 years experience in CRM/loyalty
that he garnered during his work years with Select Direct,
iContract, ICICI Bank and OgilvyOne. He was responsible for
the launch of India's first coalition loyalty programme called
iMint (now Payback).
Hardikar said, "I am glad to be back at OgilvyOne. We
are witnessing unprecedented growth for Ecommerce and ECRM
in India. Our clients are actively looking for solutions to
sell online as a cost efficient revenue stream. My mandate
at OgilvyOne is to lead this practice nationally and manage
our clients Ecommerce/CRM needs end to end."
India president Kunal Jeswani said, "The best service
we can do for our clients is to bring in talent that can make
a difference to their business. Harshad represents just that,
the best available talent in CRM and Ecommerce. He understands
the intricacies of digital relationship marketing and can
use it to demonstrate a real impact on our clients businesses."