SMG Digital, a Starcom MediaVest company, has launched a social
media monitoring and engagement platform, SMG SocioAnalytics.
product has been launched in association with Simplify360,
a social media management infrastructure firm.
to the agency, this marks a strong entry of Starcom MediaVest
Group into the social media space.
initiative is led by SMG Digital national director Arnab Mitra.
Mitra said, "Social media revolution is big. It has not
only made people powerful by making everyone a publisher in
the Media world; Social Media has also induced a habit of
over sharing in people. This is forcing companies to completely
change their view about marketing and branding. Advertising
is getting replaced by engagement. This is a huge shift. We,
at SMG, understand this very well and Socioanalytics is a
proof of our serious efforts to serve clients with next generation
CEO Bhupendra Khanal said, "We have a long working relationship
with SMG and we are happy to make this happen.
is one answer to all the branding and marketing challenges
for enterprises in the Social era. Powered with patent pending
advanced Simplify360 analytics engine and big data infrastructure,
SMG can now sell unmatched integrated marketing solution in
MediaVest Group account director Sharon Aneja added, "In
the social media space, Companies need to listen, understand
and respond intelligently. They need to understand the customer
intentions, create value with marketing campaigns, listen
to real-time customer feedback and manage the customer aspirations.
There comes SocioAnalytics. It helps by transforming social
conversations into actionable intelligence, thus helping to
devise social brand strategy to the tomorrow's leaders."