Mumbai: SMG Digital, a Starcom MediaVest company, has launched a social media monitoring and engagement platform, SMG SocioAnalytics.

The product has been launched in association with Simplify360, a social media management infrastructure firm.

According to the agency, this marks a strong entry of Starcom MediaVest Group into the social media space.

The initiative is led by SMG Digital national director Arnab Mitra.
Mitra said, "Social media revolution is big. It has not only made people powerful by making everyone a publisher in the Media world; Social Media has also induced a habit of over sharing in people. This is forcing companies to completely change their view about marketing and branding. Advertising is getting replaced by engagement. This is a huge shift. We, at SMG, understand this very well and Socioanalytics is a proof of our serious efforts to serve clients with next generation solutions".

Simplify360 CEO Bhupendra Khanal said, "We have a long working relationship with SMG and we are happy to make this happen.

SocioAnalytics is one answer to all the branding and marketing challenges for enterprises in the Social era. Powered with patent pending advanced Simplify360 analytics engine and big data infrastructure, SMG can now sell unmatched integrated marketing solution in the industry."

Starcom MediaVest Group account director Sharon Aneja added, "In the social media space, Companies need to listen, understand and respond intelligently. They need to understand the customer intentions, create value with marketing campaigns, listen to real-time customer feedback and manage the customer aspirations. There comes SocioAnalytics. It helps by transforming social conversations into actionable intelligence, thus helping to devise social brand strategy to the tomorrow's leaders."