MUMBAI: Nike, publicly traded clothing, footwear, sportswear, and equipment supplier, has launched its new ad campaign titled 'Find Your Greatness'.
Wieden + Kennedy, Portland is the creative agency that has worked on the TVC campaign.
The company feels that it's not just the championship athlete or record breaker that aspires to push their limits. It is also the everyday athlete who strives to excel on his own terms, to set and realise personal goals and achieve their own defining moment of greatness. The campaign intends to send a message to inspire anyone who wants to achieve their own moment of "greatness" in sport.
The campaign broke through social media and digital channels, supported by a global YouTube homepage promotion. It is elevated by a global Twitter #findgreatness promoted hashtag to ignite conversation around how athletes everywhere find their own greatness. The ad film went on air on television in 25 countries.
People who engage in the missions will be encouraged to share their activity and achievements through social media and this will then be displayed on the Nike+ Fuelstream – an online stream of imagery and consumer comments. They will also be elevated through Nike's own social channels which will encourage users with replies and motivation, and ultimately help stimulate and drive users to achieve their "greatness".
The hub for this is nike.com/gameonworld, an online destination to share progress and success through a series of tools and digital services designed to make every athlete better.