London Olympics started with an exceptional performance especially
in the United Kingdom with 23.5 million viewers tuning in
opening ceremony on BBC1 for an 82.3 per cent market share,
the top of the year so far, according to Eurodata TV Worldwide
figures were also high across the World for the spectacular
opening ceremony. In France the event gathered great audiences
with 8.7 million viewers and a 56.9 per cent market share,
that is to
say a better score compared to Beijing 2008 (5 million viewers
in Germany on ZDF, 7.6 million sports fans watched the event
a 43.5 per cent market share. Although this matched results
Beijing, it nonetheless represents a drop compared to Athens
partly due to the length of the ceremony added to the time
Spanish audiences on La 1, the event gathered 5.6 million
viewers with 46.1 per cent market share, more than doubling
results of Athens 2004. This huge rise demonstrates that the
are more and more enthusiastic for sports in general, thanks
incredible success of local athletes and teams.
also appreciated the Opening Ceremony with more than 5.5
million people tuning in on Rai 1 with a market share of 42.6
cent, in line with previous Games.
China, despite a big time difference, CCTV1, CCTV5 and CCTV
realised good figures (all three channels combined) with 22.2
viewers and a 49 per cent market share. It is the proof that
previous Olympics created a keen interest.
data used is from multiple sources to capture the viewership
of the various countries. These are: Eurodata TV Worldwide;
Médiamétrie (France); Nielsen (USA); Auditel
(Italy); BARB (UK); AGF,GfK Fernsehforschung (Germany); CSM
Media Research (China); Kantar Media (Spain).
womens football competition started with a big match
favourites for the gold medal: France and the USA. This game,
remake of the 2011 FIFA World Cup semi-final, achieved great
in France with 1 million viewers and a 8.8 per cent market
France 4, compared to a 2.2 per cent channel average market
the first semester of 2012.
the UK, BBC1 gathered 1.8 million viewers and a 18.3 per cent
market share for the game between Great Britain and New Zealand.
results demonstrate the increasing support for womens
football, as it
commands increasingly impressive TV audiences.
basketball started with big expectations on Sunday. The new
Dream Team was up against France, one of the strongest challengers.
France 3, the game was followed by 3.9 million viewers and
share of 33.3 per cent. The match was a huge success both
spectacular game and the impressive TV audience figures taking
account the usual little regular exposure of basketball.
cycling, one of the most popular competitions, took place
28 Saturday. Reason: Bradley Wiggins won the Tour de France
July, his appearance at the Opening Ceremony once again, stoking
enthusiasm for the sport.
the UK, BBC3 averaged 788,100 viewers with a 7.7 per cent
share for the race and peaked at 2 million viewers (18.5 per
market share) just before the last hope for a British medal
disappeared in this race.
Eurodata TV Worldwide vice-president Jacques Braun said, "The
Kingdom is known worldwide as a country of sports tradition,
event could be seen as a symbolic return to their roots. Furthermore,
the Euro 2012, the NBA Finals, the Tour de France and Wimbledon
great boosters for this amazing sports summer with the performances
Bradley Wiggins and Andy Murray. The performance of cycling
Olympics demonstrates again the ingredients of TV ratings
whole country or city getting behind their hero with medals