Triton Communications has appointed Renton D'Sousa as its
chief executive officer.
will be his additional responsibilities as he also serves
the company as national director - creative and strategy.
D'Souza plans to carry out structural and functional changes
is the first time the agency will have a CEO. Earlier the
responsibility was handled by Triton Communications director
Munawar Syed and founder director Ali Merchant.
said "We have always believed in nurturing our senior
managers to think and perform as entrepreneurs. So when we
felt it was time to give Triton that added impetus under a
fresh, energetic leader, there was no question of looking
outside. Renton was ready for the challenge to take Triton
to its next level."
added, "My partner Munawar Syed and I have been in the
driver's seat for over 20 years at Triton. We felt that now
it's time to get into the passenger's seat. And we could not
think of anyone better that we trust than Renton D'Sousa,
our NCD for over 10 years."
about his new role D'Sousa said, "It is an honour to
be handed over the baton by two icons of Indian advertising.
In keeping with the current spirit of the times, my aim is
to make Triton, bigger and stronger. And all this faster.
There are a lot of changes in the offing, structural as well
as functional. With the sole objective to enhance our clients'
brands and brand value. After all advertising is all about
shifting market share. If you can do that for your client,
you are doing your job".
to joining Triton over 10 years ago, Renton was the creative
head of a few units at Lintas Mumbai.