International media and marketing research firm Arbitron has
announced that Manish Bhatia has joined the company in the
newly created position of executive VP, new product innovation.
will report to Arbitron executive VP, COO Sean Creamer.
He will direct the Arbitron cross-platform initiatives and
lead the teams that are developing additional research services
outside the company's core radio business.
said, "Throughout his 23-year career, Manish has been
a leader and an innovator in the development of advanced research
services for new and emerging media. He has collaborated with
major media and Internet companies to develop solutions that
helped these companies make informed decisions about their
addition to his leadership role for the company's growth initiatives,
Manish will serve as a key partner for the Radio Service Innovation
team which is led by Gregg Lindner, Executive Vice President
and Chief Research Officer. Gregg and Manish will both focus
on ways to leverage the potential of our PPM technology and
consumer panel for current and emerging customer groups".