MUMBAI: Mobile video streaming provider ZengaTV, the exclusive mobile rights for the ongoing India-Sri Lanka series, has roped in Parle Wafers as the title sponsor for the series.

Under the deal, Parle Wafers will advertise in between overs as pure FCT and also on Action Replay and Super 4's mirroring the traditional TV model of advertising and this alternate platform gives a choice to the brands to consider while they strategize their marketing and advertising plan.

Announcing the sponsorship, ZengaTV CEO Abhishek Joshi said, "This tie-up with Parle Wafers is an important addition to our already existing advertiser bouquet and we strongly feel is that there is enough space for every brand to advertise on the mobile TV platform and this will be very hard to ignore when they launch their future brand campaigns. Zenga TV which currently is on a very high growth trajectory is proof that this is a serious platform for the marketers to start considering."

The series kicked off on 21 July on Ten Cricket featuring five ODIs and one Twenty20 match.