Mobile video streaming provider ZengaTV, the exclusive mobile
rights for the ongoing India-Sri Lanka series, has roped in
Parle Wafers as the title sponsor for the series.
the deal, Parle Wafers will advertise in between overs as
pure FCT and also on Action Replay and Super 4's mirroring
the traditional TV model of advertising and this alternate
platform gives a choice to the brands to consider while they
strategize their marketing and advertising plan.
the sponsorship, ZengaTV CEO Abhishek Joshi said, "This
tie-up with Parle Wafers is an important addition to our already
existing advertiser bouquet and we strongly feel is that there
is enough space for every brand to advertise on the mobile
TV platform and this will be very hard to ignore when they
launch their future brand campaigns. Zenga TV which currently
is on a very high growth trajectory is proof that this is
a serious platform for the marketers to start considering."
series kicked off on 21 July on Ten Cricket featuring five
ODIs and one Twenty20 match.