In furtherance of its strategy of expand its digital footprint,
media communications group WPP's interactive marketing agency
Possible Worldwide has acquired a majority stake in full service
digital marketing services agency Fortune Cookie (UK) Limited.
Cookie will combine its business with that of Possible Worldwide
Limited in the UK to provide an enhanced service offering
to its global clients.
Cookie's consolidated revenues for the year ended 31 August
2011 were approximately £9.4 million with gross assets
as at the same date of approximately £2.8 million.
agency was founded in 1997 by Justin Cooke who is currently
the chair of the British Interactive Media Association (BIMA).
Fortune Cookie is headquartered in London with operations
in Poland, the Netherlands, US and Australia. Employing over
190 people, its clients include Canon, AEGON, NetJets, BP
and Legal & General. The agency specialises in providing
design and build, mobile and tablet apps and site development,
online marketing services and digital strategy.
digital revenues totalled $4.8 billion in 2011, about 30%
of the group's total revenues of over $16 billion. WPP has
set a target of 35-40% of revenue to be derived from digital
in the next five years.