Everest has won the strategic and creative duties for Aditya
Birla Retail Limited's brand 'more'. The agency's Mumbai office
will handle the business.
Birla Retail Limited head marketing and branding Kunal Dhawan
said, "We believe that Everest will work with us as partners
in building our brand equity as they have a strong team and
we welcome Everest to our team."
Brand Solutions president Dhunji S. Wadia said, "We welcome
Aditya Birla Retail to the Everest family. We believe in working
with our clients and adding value to their business. This
is a significant win for us. It's a huge vote of confidence
for our way of working. Everest is in an exciting phase of
transformation. The hard work put in over the recent past
is bearing fruit now. We expect a lot of action in the coming
NCD Rahul Jauhari said, "more is a challenge of a different
nature and we look forward to it. And of course, I am always
happy to be working with a client team that is as clear on
expectations and way ahead as they are."
list of clients includes Parle Wafers, Ranbaxy Volini, Kotak
Mutual Fund, SAB TV, GoAir, Power Grid Corporation of India
to the kitty, amongst others.