Indiantelevision.com Team

(17 April 2012 3:42 pm)

MUMBAI: Corporate India is slowly beginning to take note of India's national sport. The latest to join the bandwagon is Jaypee Cements, which has signed on hockey players Sandeep Singh, Sardar Singh and Shivendra as brand ambassadors.

The trio have been signed for a period of two years and will be paid Rs 2.5 million each year as endorsement fee.

Together, the three hockey players will be paid Rs 15 million for a two-year period.

The hockey players have joined the likes of Sachin Tendulkar and Sania Nehwal as brand ambassadors.

"We have just started to support hockey, the national sport. More will be done in future. We have started with these players, because they are the face of Indian hockey," PTI quotes Jaypee Cements EVP Shiva Dixit as saying