Kirloskar Motor deputy managing director- marketing Sandeep
Singh said,Virat brings with him all the emotions that
Toyota aims to offer its customers through its vehicles
passion, exuberance, energy, fun and excitement. Brand Toyota
and Virat Kohli both represent perfection and continuous improvement.
The synergy would bring about more fun and excitement to all
will campaign for the Toyota brand through various electronic
and print communications. "This will be a part of our
overall marketing strategy for this year, aimed at endearing
brand Toyota, to todays youth, Singh said.