Indiantelevision.com Team

(9 April 2012 3:35 pm)

MUMBAI: Virat Kohli has been named as the brand ambassador for Toyota Kirloskar Motor (TKM).

The cricketer is endorsing the brand as it enters a new phase of growth in India. The automobile company aims to bring a smile on the face of its customers, by designing vehicles that are ‘fun and exciting to drive’.

Toyota Kirloskar Motor deputy managing director- marketing Sandeep Singh said,“Virat brings with him all the emotions that Toyota aims to offer its customers through its vehicles – passion, exuberance, energy, fun and excitement. Brand Toyota and Virat Kohli both represent perfection and continuous improvement. The synergy would bring about more fun and excitement to all Toyota customers."

Kohli will campaign for the Toyota brand through various electronic and print communications. "This will be a part of our overall marketing strategy for this year, aimed at endearing brand Toyota, to today’s youth,” Singh said.

Kohli added, “I am excited to be a part of Toyota’s drive to connect with India’s youth. Toyota inspires the spirit of success and that is an emotion that is close to my heart.”

The latest models of Toyota in India are the Etios and Etios Liva. With them, TKM aims to connect with today’s youth. “Virat Kohli personifies today’s younger generation. Behind this youthfulness is immense potential, talent and self belief, all of which Toyota stands for,” Singh said.