Television

Hyundai Motor signs global sponsorship deal with CNN

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/10/Untitled-1_19.jpg?itok=SANphmUq

MUMBAI: CNN Worldwide has signed a large-scale global sponsorship deal with automotive producer Hyundai Motor Company (HMC). The deal includes sponsorship of the new nightly 'Amanpour' show and the interview program 'Piers Morgan Tonight'. The duration of the sponsorship deal is six months.

It will involve HMC's 'Live Brilliant' campaign airing across the CNN International, CNN US and CNN en Español networks. The collaboration represents one of CNN's most comprehensive global auto sponsorship deals to date.

CNN International EVP and MD Tony Maddox said, "This exciting collaboration with an influential global brand like HMC reinforces the unique value and quality of our content."

The agreement encompasses both billboards and spots around signature programming, in addition to daily segments within shows.

CNN International Ad Sales EVP Jonathan Davies said, "This deal represents a remarkable endorsement of the unmatched quality and scale of our global audiences and we are delighted to once again work alongside HMC to connect them with our discerning and influential viewers. It is also indicative of our commitment to fostering and strengthening high quality and long-term relationships with our clients, with HMC first having partnered with CNN back in 2000."

HMC CMO Won Hong Cho added, "CNN provides insights into today's shifting global environment, empowering viewers with the knowledge they crave. We saw a perfect fit with Hyundai's brand direction of 'Modern Premium' through 'New Thinking. New Possibilities.' and are delighted to once again work with CNN through this truly global collaboration. Hyundai Motor Company launched a new worldwide brand campaign called "Live Brilliant" as part of its efforts to reinforce its brand management activities and fulfill its vision to become the most beloved automotive company in the world."

The new 'Amanpour' show, airing every weeknight, was launched on 16 April and sees Christiane Amanpour deliver insights through vital conversations, tenacity and holding those in power to account. 'Piers Morgan Tonight' is a candid, in-depth, personality-driven interview program that uses his inimitable style to uncover the most fascinating details about his newsmaker guests.

The campaign further extends to the primetime shows 'World Report' airing in Asia-Pacific and 'Panorama Mundial' airing on CNN en Español.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/TNA.jpg?itok=rhthsXVE
Sony & Impact to produce maiden wrestling show in Mumbai

MUMBAI: Sony Pictures Networks India (SPN) and IMPACT Wrestling will, for the first time in professional wrestling history, produce the North American-based wrestling promotion show in the bustling city of Mumbai. Episodes of the highly engaging sport which are usually shot in the Northern...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/IIFA.jpg?itok=spnmoMXV
IIFA announces technical winners, ADHM & Pink lead

MUMBAI: The International Indian Film Academy announced the list of winners in the Technical categories of India’s most prominent awards celebration that honors the very best of Indian Cinema with the highest level of achievement seen through the glamorous IIFA statuette. Set to be held at the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Shubhas-02-Story.jpg?itok=qjtiOE8S
Print business demerger: Zee Media awaits National Company Law Tribunal approval

MUMBAI: Essel group company Zee Media Corp had got shareholder approval earlier this year to demerge its print media business which includes its newspaper DNA into Diligent Media Corp Ltd (DMCL) and merge two other firms - Mediavest India Pvt Ltd and Pri-Media Services Pvt into - DMCL. The...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Arnab-Goswami.jpg?itok=9issj7zi
India Today gives its POV on Republic TV writ petition

MUMBAI: TV Today which runs a clutch of channels, including the English language news channel India Today, announced that it has withdrawn its petition in the Delhi high court against the Arnab Goswami-led Republic TV.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/MK_Anand-Times_Now.jpg?itok=I2IKHtJC
Sad that man of such stature stole Times IPs: BCCL

MUMBAI: The Delhi High Court has issued a notice to former Times Now editor Arnab Goswami (Republic TV founder and editor) for breach of employment contract and the misuse of intellectual property of Times Now. Times Now MD and CEO MK Anand said that the management had discovered the thefts only...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Namit%20Malhotra.jpg?itok=kCFdO9_c
Prime Focus turns around

BENGALURU: Prime Focus Limited (PFL) has reported robust financial performance, including consolidated profit after tax (PAT) for the period ended 31 March 2017 (quarter – Q4-17 and current quarter, current fiscal; year FY-17 and current year) as compared to the corresponding year ago periods – Q4-...

Television TV Shows Animation
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/republic.jpg?itok=o0PjOXHF
HC rejects TV Today plea against publishing Republic TV's ratings

The high court on Thursday evening rejected TV Today's plea against Republic TV, channel sources told indiantelevision.com.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Guest-Coloum-Story.jpg?itok=a9rnMijr
GUEST COLUMN: Is The Current News Dumbing Us Down?

“Sonu Nigam Quits Twitter!!”flashed on my TV screen today morning. We obviously thought this was worthy of coverage at a national level, because the ‘breaking news’ kept playing in loop for a considerable period of time. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Republic-02-Story.jpg?itok=O83ztOyx
Republic TV continues to lead English News genre in week after debut

Republic TV claims to have cornered a viewership of 49 per cent for week 20 of 2017 (Saturday 13 May 2017 to Friday 19 May 2017) on its channel.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories