Land managing director Rajesh Jaggi said, "We are happy
to have TBWA as our lead agency. They bring a unique dimension
to creativity by using the Disruption thought process. The
PLL brand has always been very distinct in the market place
and our association with TBWA will further go in positioning
MD Nirmalya Sen said, "Peninsula is a story waiting to
be told; a story of long years of commitment to ethics and
high quality. We are delighted to have been chosen as Peninsula's
lead agency. There are few categories as steeped in communication
conventions as the real estate category. Disrupting them is
a challenge we are looking forward to."
the agency also won creative accounts from Sify, JG Hosiery
and Jyothy Laboratories.