Tandon, We wanted to join hands with an ad agency that
understands human insights. With Leo Burnett we found that
not only do they understand human behaviour, but there is
also a meeting of minds between us and them. It was important
for us that combined with size and scale, the people from
both sides gelled and we did not feel lost in a global conglomerate.
Indigo Consulting provides website design and development,
search engine optimisation, usability research and testing,
and marketing online, on mobiles and in social media.
Leo Burnett Asia Pacific president Jarek Ziebinski said, Our
growth strategy for Leo Burnett in India and Asia Pacific
is based on two core pillars: digital and shopper-marketing.
India is a key market for us, and its reporting explosive
growth in the digital sector. We want to make sure Leo Burnett
has the right infrastructure in place to meet the needs of
tomorrow. I also see Indigo Consulting developing beyond India,
to become an important player within our network in Asia Pacific
Currently advertising and marketing online represents less
than three per cent of overall ad spend in India but the sector
is expected to boom, according to ZenithOptimedia. The agency
estimates that over the next three years, Indias digital
ad spend will increase by roughly 30 per cent a year, driven
by the spread of smartphones and the youth culture of social
Founded in 2000, Indigo Consulting has been involved in developing
websites, software solutions and digital marketing programs
for clients around the world, including Asian Paints, HDFC
Bank, HSBC (India, Asia-Pacific and Middle East), Loop Mobile,
Tata AIG Insurance and South Australia Tourism. The agency
currently employs a team of 160 at its Mumbai headquarters
and Delhi office. Their work has been recognised with Webby
awards, W3 awards and Abbys.