Indiantelevision.com's MAM Stories Archives - 2011
    Click here for the previous year's Archives
   
     
    MAM Stories in the month of October
     
     
     
   
* Govt intent on code to discipline advertisers
* CTM Group partners Mango Cabs for ad space
* WPP's Q3 revenues up 9%
* Big Street retains OOH mandate for Line II of Delhi Metro till 2016
* Omnicom to acquire majority stake in Mudra Group
(31 October 2011 )
   
* AdAsia to focus on the uncertainties in the new world
* The marketing significance of the Indian Formula 1 Grand Prix
* Colgate ties up with upcoming Tintin film
* Vatsal Asher joins DMA: India as CEO
(29 October 2011 )
   
* Karun Chandhok is brand ambassador for TI Cycle's premium range
* Asci asks advertisers to show supers for at least 4 seconds
* Trai relaxes rules for telemarketing messages
(28 October 2011 )
   
* Adspends in festive season spurred by tier 2 markets
* Shaila-Ann Rao is Sportfive International MD
* Percept/H bags creative mandate of Next Care's Deo
(25 October 2011 )
   
* Advertising demonstrates resilience in tough economy in the US: Strata
* Best Foods awards media duties to ZenithOptimedia
* Mindshare ups Gowthaman to chief client officer for Asia Pacific
(24 October 2011 )
   
* Inmark launches apparel retail chain, unveils logo
* Metal Communications appoints Gaurav Soi as general manager
* CTM Group ropes in Narendra Kumar as director - media ops
(22 October 2011 )
   
* SRK ties up with HomeShop18 for Ra.One merchandise
(21 October 2011 )
   
* No dramatic change in Champions League T20 ratings
* Gitanjali Group ropes in Sharmila Tagore and Soha Ali Khan as brand ambassadors
* Triton Communications wins Add Gel Pens' creative mandate
(20 October 2011 )
   
* Blackberrys launches new TVC with the theme of 'Go Sharp'
* Colors back to No. 3 as Bigg Boss' ratings drop
* TTL integrates all brands under Docomo
* ASCI to meet I&B on misleading ads issue
(19 October 2011 )
   
* Allen Solly launches new campaign conceptualised by Ogilvy
* Hyundai books 6000 TV spots for new Eon launch
* Using social media to build brands
(18 October 2011 )
   
* HBO lines up Bond festival, launches biggest marketing campaign
* Biba selects Media2win as social media digital agency
* MF Global launches new TVC focusing on right perspective
(17 October 2011 )
   
* Ormax releases research report on reality shows marketing
* Ad spends in the US to slow down in 2012: Study
* TV ads ROI in UK up amid recession
(15 October 2011 )
   
* Spatial Access gets investor, plans overseas expansion
* 15 ad majors to promote activities of food processing ministry
(14 October 2011 )
   
* GoodFood Magazine awards creative mandate to Mudra West
(13 October 2011 )
   
* Bigg Boss pushes Colors ahead of Sony
* MPS Food to spend Rs 200 mn towards marketing
* Ipsos completes acquisition of Synovate
* Champions League Twenty20 delivers 1.53 TVR
* Fox restructures marketing team
* Paras Dairy assigns creative duties to Rediffusion Y&R
* GoodFood Magazine awards creative mandate to Mudra West
(12 October 2011 )
   
* bates unveils new corporate identity
* Independent US PR firm makes entry into India
* Isobar to handle Expedia’s social media and ORM account
* Digital world should pave path for targeted ads
* Coca-Cola launches new communication for Diwali, ties up with Ra.One
* AdAsia 2011 gets 800 delegate registrations
(11 October 2011 )
   
* MediaVest Worldwide wins media mandate of Zee Learn
* Rediffusion – Y&R hires Prithviraj Banerjee as planning head, Mumbai
* Carlsberg awards creative duties to Saatchi & Saatchi
* Borges Group plans India launch, appoints Carat Media
* Falcao signs on to wear Puma v1.11 Speed boot
* Titan signs on Farhan Akthar as brand ambassador for Xylys
* UIDAI selects five agencies for national campaign
(10 October 2011 )
   
   
* Champions League Twenty20 matches average 1.46 TVR
* Lavie releases first TVC with Kareena Kapoor
* Katrina Kaif is Titan Raga brand ambassador
(7 October 2011 )
   
   
* Nielsen ratings founder dies at age 92
* Nimbus Sport awards World Series Hockey creative duties to Euro RSCG
* Star Plus gains 17 GRPs while others fall
( 5 October 2011 )
   
* TI Cycles to double marketing spends over 3 years
* P&G appoints Karisma Kapoor as brand ambassador for Olay
* ESPNcricinfo makes advertising collaboration with Idea Cellular
* Saugata Bagchi rejoins Tribal DDB India as VP and Mumbai head
* Mudra Max bags BPCL's media account
( 4 October 2011 )
   
* MEC wins Harman's media duties for India
* Mudra Max bags World Gold Council’s media mandate
* Michael Boneham, Deepa Prahalad, Earl Wilkinson and Will Sansom to be speakers at AdAsia 2011
* BBC accused of back-door advertising for Berghaus clothing
( 3 October 2011 )
   
* US ad spend to grow 4.1% to $1.12 trillion in 2011
* Zee Café ropes in Yatra.com as presenting sponsor for Billboard Music Awards
* Champions League Twenty20 delivers 1.4 TVR
* Kaushik Roy re-elected as prez IAA - India Chapter, Swamy is VP
( 1 October 2011 )
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