per Ormax, the show has scored 15 per cent on Unaided Awareness and 84 per cent
on Total Awareness on Showbuzz amongst female audiences, in the week before its
launch. This is the best performance for a Zee TV fiction show on Showbuzz since
the last two years. In November 2009, 'Yahan Main Ghar-Ghar Kheli' had scored
17 per cent and 78 per cent respectively one week before its launch.
tracks awareness of new programmes across six markets. Data over the last two
years has been used to create a predictive model for fiction shows. The model
predicts the opening week reach of the launches, which can then be used to arrive
at indicative TVR, assuming a certain level of content.
model takes into account the marketing buzz created by the show, the performance
of the slot, competitive scenario, overall channel performance, audience flow
from one show to the other and the category of the programme.