Indiantelevision.com's MAM Stories Archives - 2011
    Click here for the previous year's Archives
   
     
    MAM Stories in the month of November
     
     
     
   
* Mudra Group realigns structure
* Salman Khan takes Colors to No 2
* Rediffusion - Y&R Delhi gets Vishal Chemjong as the creative head-copy
* Polaris rolls out new TVC
* MSLGroup launches global crisis network
* Bindu Sethi returns to JWT as chief strategy officer
* Vizeum India bags X S Real's media biz
* Zee Studio celebrates 'Mission Cruise' this December
( 30 November 2011 )
   
* Indians second most confident about their economy: Ipsos Global Study
* JWT reveals initial findings of study on luxury brands
* Fiat hands over creative duties to Saints & Warriors
* Vuclip ropes in Meera Chopra as VP ad sales
* Karthik Lakshminarayan joins Madison Media
* DLF adds Scarecrow Delhi to its roster of agencies
( 29 November 2011 )
   
* Fortune launches new TV campaign 'Har maa ke dil mein'
* Lodestar UM to handle Amar Remedies' media duties
* MTS assigns digital duties to Rediffusion-Y&R
* Vizeum India bags Educomp Schools' media biz
* Aidem Ventures to handle The Economist's online biz
* MediaVest Worldwide wins SuperMax business
( 28 November 2011 )
   
* Culture should be used for market segmentation and not geographies: Chaudhuri
* B2B brands should marry every possible media: Thukral
* Digital marketing is about data, connected systems bringing things together
* Best creative ideas in digital are simple, straightforward
* Star Movies introduces Chillout Nites
( 26 November 2011 )
   
* Marketers should anticipate threats: LK Gupta
* Ormax Media releases research report on Star Plus' Saathiya
* Starcom, Mudra Max share Aircel media biz
( 25 November 2011 )
   
* FedEx launches a new campaign 'Connect your Business to a Changing World'
* Marketers should understand the principles of guerilla marketing: Gibson
* Ravi Kiran kicks off new startup with 3 partners
* Bajaj Allianz launches new brand campaign
* RK Swamy BBDO conceptualises Moods Condoms' new TVC
( 24 November 2011 )
   
* Ketchum Sampark forays into digital media
* Star Plus, Sony gain, Zee skids
* Kamal Oberoi to lead Quo in India
* Hersh Bhandari joins Zoom as head of sales
* Spring Travels awards creative & media duties to Span communication
* World Brand Congress to kick start on 24 November
( 23 November 2011 )
   
* Yatra.com rolls out on-ground campaign, 'Travel-O-Dance'
* Maxx mobile moves media account to Prachar
* IndiGo launches new TVC to highlight intl fleet
* Creativeland Asia strengthens creative team
( 22 November 2011 )
   
* Vodafone strengthens outdoor communications for 'Vodafone Blue'
* JWT strengthens key team; appoints Bobby Pawar
* Lodestar UM bags media duties of Vedanta
* Google's Rajan Anandan joins Asci board
( 21 November 2011 )
   
* 72% users access healthcare information on Internet
* Vodafone sponsors Mumbai's Bandra festival
* Godrej Tyson's Yummiez rolls out a new TVC
* Youngsters in India spend more time online than on TV
* Brand building needs to reflect goings on in consumers' lives: Harrington
( 19 November 2011 )
   
* PSI India to offer International campaign services on airports
* MTS launches initiative to engage female customers across WB
* Anil Kumble is brand ambassador for Pearson Education
( 18 November 2011 )
   
* Big Bazaar completes 10 years, dons new logo
* Indian market is both a challenge and an opportunity: Matt Seddon
* Prime Focus unveils new ad facility
* ET Now ropes in Shyam Chhabria as head of branded content
* Vuclip launches mobile movie portal Starlight Cinema
* Govt urges Asci to improve self-regulatory mechanism
* ESS ups Sanjay Kailash to head of sales
( 17 November 2011 )
   
* Bodyguard takes Star Gold to new high with a 10 TVR
* Waggener Edstrom Worldwide expands in India with Presence in Delhi, Bangaloret
* Zee gains 32 GRPs while top 3 channels see drop
* OLX ties up with Yahoo India to grow its business in India
* Nargis Fakhri is brand ambassador for Van Heusen Woman
* OMD to handle McD north and east digital account
( 16 November 2011 )
   
* Sony Ericsson hires PHD to handle its global media account
* Publicis Capital wins Olam Agro's creative account
* Saatchi & Saatchi CEO Basu quits, Seddon to take over
( 15 November 2011 )
   
* Coca-Cola to invest $2 bn in India
* Sharmila Malekar returns to Mudra as senior VP
* Bindu Sethi bids adieu to Grey
* Leo Burnett wins Rs 300 mn Iodex account
* R K Swamy BBDO to handle Nomarks' creative duties
( 14 November 2011 )
   
* Govt tightens screws on smoking scenes in films, TV
* Rupadhish Roy joins Milestone Brandcom as client servicing director
* Zaheer Khan is brand ambassador of shersingh.com
* Sponsors make their way into the ring with the Mumbai Fighters
( 12 November 2011 )
   
* People resent big brands invading social networks: TNS
( 11 November 2011 )
   
* F1 India GP zooms ahead of other races
* Tata Capital launches new TV campaign for home loans
( 10 November 2011 )
   
* Asci seeks to collaborate with govt on misleading ads
* KBC propels Sony to new heights
* Doraemon, Chhota Bheem are kids' favourite characters
* Eggfirst to handle accounts for three retailiers
* Vandana Ramkrishna rejoins Madison Media as Sr GM
( 9 November 2011 )
   
* Ashok Lalla joins Mindshare as leader, digital, South Asia
* Neha Dhupia is brand ambassador of Gitanjali's new range Gdivas
* LMG takes full ownership of OOH firm Aaren Initiative
* Philips retains Carat as its media agency, adds MPG for certain geographies
( 8 November 2011 )
   
* Ormax predicts 60% slot growth for Zee with 'Hitler Didi'
* Pamela Levine is HBO US EVP, marketing
* EMM enters India via JV
( 7 November 2011 )
   
* Audiences swell for India F1 GP
* Loyalty marketing growing in India
* CTM partners BehindTheMoon Consultants for client servicing
* Ogilvy creates new campaign for Vodafone
( 5 November 2011 )
   
* Birla Sun Life launches new TVC
* Epson launches contest around Manchester United
* India England series averages 3.09 TVR
* Advertisers should continually reinvent
( 4 November 2011 )
   
* Kwan to manage Punj Lloyd PSA Masters Tournament 2011
* CCD gets 1 mn fans on Facebook
* Birla Cement rolls out new TVC
( 3 November 2011 )
   
* Colors, Sony share 2nd spot
* Effie Awards 2011 entries are now open
* Ronny Raichura to head Communicate 2's paid search division
* Olay ropes in Madhuri Dixit as brand ambassador
* Neo positions West Indies series as 'Return of The Big Guns'
* Time for younger generation to take over, say ad gurus
* TME enters in strategic alliance with MPG
( 2 November 2011 )
   
* Puma ropes in Yuvraj Singh as brand ambassador
* Zeel promotes Ashish Sehgal to sales head
* Carat Media bags Eye-Q media account
* AdAsia begins with I&B Minister stressing on the need of CSR
( 1 November 2011 )
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