MUMBAI: Sanjiv Goenka, younger son of Rama Prasad Goenka, is creating a new corporate identity for his share of the RPG Group and has assigned the re-branding job to Law & Kenneth.
Goenka is spending over Rs 250 to 300 million on the new design, logo and the subsequent communication campaign.
Law & Kenneth has already begun the re-branding process and the new image would be launched around June this year.
In February last year, RP Goenka divided the Rs 170 billion RPG Group between his two sons.
Since January last year, Law & Kenneth, Kolkata has been handling the creative business for the private labels of Spencer‘s Retail, which is now owned by Sanjiv Goenka.
Sanjiv Goenka’s corporate brand will be called RP Sanjiv Goenka Group, while his elder brother Harsh Goenka retains the RPG brand name.
Post-division, Sanjiv Goenka got the charge of power utility CESC, Noida Power, music company Saregama, Phillips Carbon Black, retail chain Spencer’s Retail, and music chain Music World.
Harsh Goenka is in charge of tyre maker Ceat, infrastructure firm KEC International, IT company Zensar Technologies and RPG Lifesciences.