Futurebrands head – brand partnership Aanchal Jain adds, “We need partners who excel in creative solutions to achieve breakthroughs for
new entrepreneurial brands at excellent ROIs. Starcom’s repeated success with launching new brands and products in India, backed by
buying efficiencies of VivaKi Exchange, is very motivating for us.”
Starcom Worldwide executive director – India North Tarun Nigam notes, “BIBA is a brand that has become synonymous with the latest fashion.
By choosing us as their media planning company BIBA is ensuring that they are taking their marketing goals to the next level. We are
excited about managing the media investments for this brand.”