Indiantelevision.com Team

(15 June 2011 1:20 pm)

MUMBAI: Starcom MediaVest Group’s Starcom Worldwide has won the media duties of BIBA Apparels.

The account will be handled out of the agency’s Delhi office.

BIBA is a brand that caters to all apparel & fashion needs of a woman. BIBA has also joined hands with Futurebrands to realise its ambition of emerging as a big player for ethnic women wear.

BIBA Apparels MD Siddharath Bindra says, “We wanted to partner with an agency that understands innovation and excellence. We are proud to have chosen Starcom as our media agency and look forward to a relationship that benefits brand BIBA.”

Futurebrands head – brand partnership Aanchal Jain adds, “We need partners who excel in creative solutions to achieve breakthroughs for new entrepreneurial brands at excellent ROIs. Starcom’s repeated success with launching new brands and products in India, backed by buying efficiencies of VivaKi Exchange, is very motivating for us.”

Starcom Worldwide executive director – India North Tarun Nigam notes, “BIBA is a brand that has become synonymous with the latest fashion. By choosing us as their media planning company BIBA is ensuring that they are taking their marketing goals to the next level. We are excited about managing the media investments for this brand.”